Media and Social Change
at present media has to face many challenges to bring social change. In agro based society, in India, media can educate people for bringing awareness regarding sustainable development. However, the role of media can be effective and supporting when good governance is attained. There are communication gaps between media and society. What is more important is bringing awareness at different level. India requires communication on more coequal basis which is ethically correct, practically more relevant and useful. Thus there are many challenges for bringing social change in India.